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  CONSUMER BEHAVIOR 13/E
   Buying, Having, and Being
    저자 Michael R. Solomon
    출판사 Pearson Higher Education
    출판년도 2020 / 640 pages
    ISBN 978-1-292-31810-3        판매가 50,000원
  
 
TITLE INFORMATION
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
For consumer behavior courses.

Beyond consumer behavior: How buying habits shape identity
A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.
Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Reach every student by pairing this text with Pearson MyLab Marketing
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Table of Contents
PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR
1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer and Social Well-Being
PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
3. Perception
4. Learning and Memory
5. Motivation and Affect
6. The Self and Gender Identity
7. Personality, Lifestyles, and Values
PART 3: CHOOSING AND USING PRODUCTS  
8. Attitudes and Persuasive Communications
9. Decision Making
10. Buying, Using, and Disposing
PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
11. Group Influences and Social Media
12. Income and Social Class
13. Subcultures
14. Culture
Appendix I: Careers in Consumer Research
Appendix II: Research Methods
Appendix III: Sources of Secondary Data


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