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  RESEARCH METHODS FOR BUSINESS 7/E
   A Skill Building Approach
    저자 Uma Sekaran / Roger Bougie
    출판사 John Wiley & Sons
    출판년도 2017 / 448 pages
    ISBN 978-1-119-16555-2        판매가 수입예정
  
 
TITLE INFORMATION
Common challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course. Challenges faced by students include understanding research methodology, and quantitative research methods in particular.

The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach. The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs. An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet. Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project.

The seventh edition is organized into 5 main themes: Introduction, Defining and Refining the Problem, Theory, Information, and Writing and Presenting the Research Report.
Table of Contents
Chapter 1 Introduction to Research

Chapter 2 The Scientific Approach and Alternative Approaches to Investigation

Chapter 3 Defining and refining the problem

Chapter 4 The Critical Literature Review

Chapter 5 Theoretical Framework & Hypothesis Development

Chapter 6 Elements of Research Design

Chapter 7 Interviews 

Chapter 8 Data Collection Methods: Observation

Chapter 9 Administering Questionnaires

Chapter 10 Experimental Designs 

Chapter 11 Measurement of Variables: Operational definition

Chapter 12 Measurement: Scaling, Reliability, and Validity

Chapter 13 Sampling

Chapter 14 Quantitative Data Analysis

Chapter 15 Quantitative Data Analysis: Hypothesis Testing

Chapter 16 Qualitative Data Analysis

Chapter 17 The Research Report

A Final Note to Students
Statistical Tables
Glossary
Bibliography
Index


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