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  BUSINESS ESSENTIALS 11/E
   
    저자 Ronald J. Ebert / Ricky W. Griffin공
    출판사 Pearson Higher Education
    출판년도 2017 / 696 pages
    ISBN 978-1-292-15224-0        판매가 수입예정
  
 
TITLE INFORMATION
For Introduction to Business courses.

Focus on the Practical Skills and Important Developments in Business

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today.

The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today.


Table of Contents
Part 1: The Contemporary Business World
1. The U.S. Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business

Part 2: Managing the Business
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality

Part 3: People in Organizations
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations

Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products

Part 5: Managing Information for Better Business Decisions
14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information

Part 6: The Financial System and Issues in Financial Management
16. Understanding Money and the Role of Banking
17. Managing Business Finances

Appendices
Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances
Appendix IV: Unions and Labor Management
Glossary
Index


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