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A BRANDED WORLD
Adventures in Public Relations and the Creation of Superbrands
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Michael Levine
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John Wiley & Sons
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2004 / 260 pages
ISBN
0-471-26366-4
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30,000¿ø

 
A FRAMEWORK FOR MARKETING MANAGEMENT 5/E
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Philip Kotler / Kevin Lane Keller
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Pearson Higher Education
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2012 / 360 pages
ISBN
978-0-273-75251-6
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35,000¿ø

 
A GENIE'S WISDOM
A Fable of How a CEO Learned to Be a Marketing Genius
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Jack Trout
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John Wiley & Sons
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2003 / 120 pages
ISBN
0-471-23608-X
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23,000¿ø

 
ADVANCED BRAND MANAGEMENT 2/E
Managing Brands in a Changing World
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Paul Temporal
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John Wiley & Sons
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2010 / 256 pages
ISBN
978-0-470-82449-8
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35,000¿ø

 
BUSINESS MARKET MANAGEMENT 3/E
Understanding, Creating and Delivering Value
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James C. Anderson / James A. Narus / Das Narayandas
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Prentice-Hall
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2008 / 496 pages
ISBN
978-0-13-600088-4
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40,000¿ø

 
CATERING LIKE A PRO, REVISED EDITION
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Francine Halvorsen
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John Wiley & Sons
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2004 / 320 pages
ISBN
0-471-21422-1
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29,000¿ø

 
CHECK-IN CHECK-OUT 7/E
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Gary K. Vallen / Jerome J. Vallen
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Prentice-Hall
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2005 / 656 pages
ISBN
0-13-112682-2
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25,000¿ø

 
DIMENSIONS OF THE HOSPITALITY INDUSTRY 3/E
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Paul R. Dittmer
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John Wiley & Sons
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2002 / 488 pages
ISBN
0-471-38479-8
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35,000¿ø

 
ESSENTIAL GUIDE TO MARKETING PLANNING 2/E
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Marian Burk Wood
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Financial Times Press
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2010 / 328 pages
ISBN
978-0-273-72576-3
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36,000¿ø

 
EVENT MARKETING 2/E
How to Successfully Promote Events, Festivals, Conventions, and Expositions
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C. A. Preston
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John Wiley & Sons
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2012 / 320 pages
ISBN
978-0-470-89107-0
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45,000¿ø



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